How to harness Search Intent to improve rankings and increase conversions
“Are you looking for anything in particular?”
That quintessential high-street highball should be the question on your lips when thinking about your website visitor.
Why? Because it’s a direct route to uncovering SEARCH INTENT.
As a business owner or marketer, you should be OBSESSED with search intent.
It’s one of the most effective, yet simplest, SEO tactics…
Let’s assume that you’re here because you’d like to optimise your website for best results.
Optimising your website to avoid Pogo Sticking is important because it helps you serve your customers.
By aligning your website content with user intent, you increase the chances your visitors will hang around longer, build…
Did you hear that?
Sounded like a rumble in the rankings.
That could be because Google recently announced a major update, or rather a series of updates, to their broad core algorithm.
What’s a core algorithm?
It’s the most fundamental part of a magic formula.
A series of complex calculations that decide where your…
Bounce rates may sound cool and get you thinking about space hoppers and rubber balls cascading down San Francisco streets.
But when it comes to your website, it’s not all fun and games.
What is bounce rate?
Your website ‘bounce rate‘ is calculated by what percentage of folk arrive on your website, and then…
If you’re reading this, you must be interested in driving more traffic to your website.
You know people already use search engines to find businesses like yours.
You’d like to find out what you can do to help get more of those people onto your website.
Good news, you’re in…
Even the most acclaimed tasseographer would admit it’s a little early to gauge the full economic impact of the global covid outbreak. But we can confidently say the effect on trade has been substantial. Quite likely the most challenging circumstances many current business owners will have ever experienced.
Some will…
A battle steeped in search folklore. A fascination with those especially new to the game.
This contest has attracted much attention from fans of the digital marketing game over the years. In particular, businesses looking to grow their web visitors through more exposure.
The casual fan might be asking what…
Sitting on the sofa at home, armed with your phone or laptop.
That’s the new war room for tackling any minor modern-day task at hand.
Jobs around the house, entertainment for the kids, a new fitness regime. There’s nothing we can’t tackle with a bit of shrewd searching and some online shopping.
But let’s say you go ahead and order that power saw. That trampoline. That matching set of yoga blocks. …
Ever had a question on your mind, no matter how trivial, and you just need to find the answer to it?
You could be working on an important assignment, enjoying dinner with a hot date, or lying in bed mulling it over at 1 am. It doesn’t matter what you’re doing at that moment in time. …
First time? You’re not alone. This is our first pandemic too. In fact, trailblazing businesses from Dover to Dundee are embarking on a journey into unchartered waters.
Navigating these seas is a challenge on multiple fronts as we all look to reopen safely.
Your mission,
if you choose to accept it, is…
