What is local SEO? Local SEO is just like regular-fit SEO but with a focus on a local geographical area. Often your local area. Although you could be searching for results in another town or country, of course. So for example, “Bouncy Castle Hire Castleford” Or “Bouncy Castle Hire Near Me”

Have you ever searched for something online? No, not love. A product. Maybe quite a specific product. Maybe you’ve been shocked at how a detailed model description shows up in the ad headline. At least, if you’re a marketing person you may be shocked. If you’re more normal, you may not have even noticed. So how is…

Congratulations! Your website placed runner-up in a ‘relevance’ contest. Oh, you didn’t notice? Don’t worry. Contests like these happen billions of times every day, behind the scenes. And no one pays attention, really. Apart from the odd search engine algorithm. One of the things search overlords use to rank this…

Do you use product reviews to increase rankings and attract visitors? Here is our pick of perfect pointers for optimising your product review pages. Surf the web OK, no one has said that since they typed it into msn messenger. Maybe not even then. But the concept still holds water. When people head…

How to harness Search Intent to improve rankings and increase conversions “Are you looking for anything in particular?” That quintessential high-street highball should be the question on your lips when thinking about your website visitor. Why? Because it’s a direct route to uncovering SEARCH INTENT. As a business owner or marketer, you should be OBSESSED with search intent. It’s one of the most effective, yet simplest, SEO tactics…

Let’s assume that you’re here because you’d like to optimise your website for best results. Optimising your website to avoid Pogo Sticking is important because it helps you serve your customers. By aligning your website content with user intent, you increase the chances your visitors will hang around longer, build…

Did you hear that? Sounded like a rumble in the rankings. That could be because Google recently announced a major update, or rather a series of updates, to their broad core algorithm. What’s a core algorithm? It’s the most fundamental part of a magic formula. A series of complex calculations that decide where your…

Bounce rates may sound cool and get you thinking about space hoppers and rubber balls cascading down San Francisco streets. But when it comes to your website, it’s not all fun and games. What is bounce rate? Your website ‘bounce rate‘ is calculated by what percentage of folk arrive on your website, and then…

If you’re reading this, you must be interested in driving more traffic to your website. You know people already use search engines to find businesses like yours. You’d like to find out what you can do to help get more of those people onto your website. Good news, you’re in…